Posts filed under 'General'
By Ricki Morell, Globe Correspondent | January 15, 2006
When Phyl Rubin was a young mother, she didn’t have money to spare on upscale children’s furniture.Still, she wanted something special for her youngest child and only girl. So, she bought an inexpensive canopy bed covered in pink-and-white gingham, painted elephants on the walls and glued gingham material on the lamp shades.These days, Phyl, 65, has 10 grandchildren’s rooms to fuss over — and much better access to children’s furniture. Phyl and her husband, Bernie Rubin, own Bernie & Phyl’s Furniture, one of the largest furniture retailers in Massachusetts. Read More
January 15th, 2006
By Clint Engel, Furniture Today | August 29, 2005
Braintree, Mass.— In a sense, Bernie & Phyl’s has come back home with the recent launch of its store here. But in the 22 years since founders Bernie and Phyllis Rubin opened their first full-line store in nearby Weymouth, Mass., it has grown so much that its earliest customers may not recognize it. Read More
August 29th, 2005
By Emily Kay, Frontline Solutions | January 1, 2004
Thanks to a clear focus on retaining loyal customers, Bernie & Phyl’s Furniture has enjoyed tremendous revenue growth over the past six years.The furniture retailer “absolutely” pegs its expansion from $15 million in 1998 to an estimated $100 million in 2004 to the company’s customer-retention approach, says Larry Rubin, chief operating officer and chief financial officer with the Norton, Mass.-based firm.
“Making the customer happy and having them tell friends about us,” says Rubin, “is of major importance in our success.”
The time has long since passed when retailers knew every customer’s personal history and purchasing inclination and could tailor sales to each of them individually. Intense competitive demands to reduce costs and boost profits, increasingly demanding shoppers expecting superior multichannel support and expanding purchasing options have dramatically changed customer relationships. read more
January 1st, 2004
By Clint Engel, Furniture Today | June 23, 2003
Norton, Mass.— Bernie & Phyl’s Furniture will open its seventh store this August in Raynham, Mass., filling in a gap in its Boston-area penetration.The family-owned, midpriced retailer acquired a former Ames department store building on Route 44 southwest of Boston for $2.6 million and will convert it to a 55,000-square-foot superstore, said Bernie Rubin, president, and co-founder of the Top 100 chain. Read More
June 23rd, 2003
Staff, Furniture Today | January 14, 2002
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January 14th, 2002